Life on Mars: 55th Carnegie International
exhibition catalogue
book design, type design, print production
The 2008 Carnegie International examines what it means to be human in today’s world. Forty artists from 17 countries explore the alien inside each of us. For the Life on Mars exhibition, the museum hired us to create a visual identity, to design and produce the exhibition catalogue, to develop an exhibition wayfinding system, and to create and art direct a print and online ad campaign.
We reinforced the theme of humanity with a catalogue design that itself has a strong sense of humanity. A specially created hand-drawn font called Trace, ballpoint blue for all texts, picket signs that look ready for use, a scribble pattern on the cover and pages between sections all emphasize the human hand.
