Dutch Children’s Stamp
postage stamp
creative direction, art direction photography, graphic design
Children’s stamps have been issued every year in the Netherlands for well over half a century. In 2006 the honor fell to COMA to design the new collection.
The assignment was to use photography to design stamps that addressed the theme of “Safety Further.” The money generated by the stamp sales was spent on projects that support the interests of children.
Working with photographer Corriette Schoenaerts, we photographed children at an inner-city school to reflect today’s multicultural Dutch society. Playing together with rackets, hula hoops, Skippy balls and so on, they learn to live in harmony and create a safe environment for one another. The stamp’s layout itself features a row of colorfully dressed children at play. We emphasized the circular forms of the balls and hoops by filling in the rounded forms of letters and numbers. The effect is a colorful game between the flat silhouette and three-dimensional space.