For the Life on Mars exhibition, the museum hired us to create a visual identity, to design and produce the exhibition catalogue, to develop an exhibition wayfinding system, and to create and art direct a print and online ad campaign.

We reinforced the theme of humanity with a catalogue design that itself has a strong sense of humanity. A specially created hand-drawn font, ballpoint blue for all texts, picket signs that look ready for use, a scribble pattern on the cover and pages between sections all emphasize the human hand.