Delta Lloyd Magazine
corporate magazine
concept development, creative direction, art direction, design
Delta Lloyd is a major Dutch financial services provider with a focus on insurance. Consultancy firm Proof Reputation invited us to redesign Delta Lloyd’s internal and external magazines.
The quarterly external magazine acts as a brand articulation tool and communicates company policies to stakeholders. It covers topics related to the finance and insurance business. Developed in close collaboration with Proof Reputation and Delta Lloyd, the design has won numerous awards for its concept and graphic design.
Our redesign comprises a new visual direction for the magazine, covering everything from photography and illustrations to specific elements such as the masthead, cover and article layouts. The design ambition has been to create a magazine that is visually interesting from the first page to the last. Moreover, the design had to reflect the core values of Delta Lloyd: open, honest and approachable.