Hyperlinks: Architecture and Design
exhibition and exhibition catalogue
visual identity, exhibition graphics, concept and book design, invitation, production
After building a new wing dedicated to architecture and design, the Art Institute of Chicago mounted an inaugural exhibition entitled Hyperlinks: Architecture and Design. The show reflected the current merging of creative professions, in which architects become designers and vice versa, and focused on the so-called hyperlinks that connect these professions.
design We were asked to create a visual identity for the exhibition and to design the accompanying catalogue. An exhibition showcasing experimental architecture and graphic and industrial design necessarily demanded a cutting-edge catalogue. We met the challenge with a book whose content changes depending on the direction it is read: front-to-back or back-to-front. The tactile book merges product and graphic design, reflecting the unity of architecture and design in the exhibition.
client The Art Institute of Chicago. Founded in 1879 and located in Chicago’s Grant Park, the institute is one of the oldest art museums in the US. Hyperlinks was the first curated exhibition at the new Modern Wing built by Pritzker Prize-winning architect Renzo Piano.
collaborators
Zoë Ryan, curator, text
Joseph Rosa, curator, text
GZD, lithography, printing and binding
collections
The Art Institute of Chicago
articles & links
Best of Chicago, review
Hyperlinks: Architecture and Design, store
