Vitra Workspirit 10: Net ‘n’ Nest
product catalogue
editorial concept, creative direction, art direction styling & photography, catalogue design, production
Workspirit, Vitra’s journal about office culture and the future of work, contains theories on the office as well as product information. Today’s workspaces provide different settings for different perspectives. Workspirit is about just that — the spirit of contemporary work. Net ’n’ Nest revises the definition of today’s office, which revolves around networks, communication and teamwork on the one hand (the net), and privacy, individuality, relaxation on the other (the nest).
design Net ’n’ Nest communicates the philosophy behind the Vitra collection. Art direction, editorial structure, graphics and photography express the complementary conditions needed in the office: communication and concentration, teamwork and individuality: ‘Net’ and ‘Nest’. The entire book reinforces the Vitra view that netting and nesting form a dialectical pair that reinforce each other.
client Vitra is a Swiss family-owned company dedicated to improving the quality of homes, offices and public spaces through the power of design. With its collection of classics, Vitra represents ground-breaking 20th-century design, combining technical and conceptual expertise with the creativity of contemporary designers.
collaborators
Billy Nolan, editor
Connie Hüsser, Objects with Love, styling
Koerner Union, photography
Nicole Bachmann, photography
collection
Museum of Modern Art, New York
awards
Nominated for the Swiss Design Price, 2007
