Describe Something Sweet
Box with 120 sugar cubes
concept and packaging design
It’s a preoccupation with the mundane, with the facts and the artifacts of everyday life. A conviction that details can constitute whole worlds in themselves. The starting point of Describe Something Sweet was a collection of individual testimonies, various experiences of commonplace intimacies and daily rituals. It is part of the fascination with the blurry distinction between private and public—with the notion that privacy is changing so rapidly. What defines ordinary? How can you capture the perfectly common? Tell a miniature story about something fleetingly and innocent, evanescent and simple? We asked people of varying ages, professions, and countries to “describe something sweet.” Each answer, each story, is told by a sugar cube encased by a wrapper; the handwriting belongs to respondents themselves. No single response says more than another, and taken together, the answers are revealing: there’s silliness, openness, romance and lust, hunger and loyalty—an infinite universe.
client Self initiated project by COMA, Cornelia Blatter and Marcel Hermans
collaborators
130 people from the US, Germany, the Netherlands, France, and Switzerland
exhibited
AIGA, New York
