Delta Lloyd Magazine
corporate magazine for stakeholders
concept development, creative direction, art direction photography, magazine design
Delta Lloyd is a major Dutch financial services provider with a focus on insurance. Consultancy firm Proof Reputation invited us to redesign Delta Lloyd’s internal and external magazines. The quarterly external magazine acts as a brand articulation tool and communicates company policies to stakeholders. It covers topics related to the finance and insurance business. Developed in close collaboration with Proof Reputation and Delta Lloyd, the design has won numerous awards for its concept and graphic design.
design Our redesign comprises a new visual direction for the magazine, covering everything from photography and illustrations to specific elements such as the masthead, cover and article layouts. The design ambition has been to create a magazine that is visually interesting from the first page to the last. Moreover, the design had to reflect the core values of Delta Lloyd: open, honest and approachable.
client Proof is an Amsterdam-based branding agency with a focus on strategy for internal and corporate communications. It has created successful and award-winning campaigns for companies active in everything from telecommunications and supermarkets to paint and beer.
awards
Grand Prix Customer Media 2012: Winner in category Form and nomination in category Business to Business
European Excellence Awards 2012: Nomination in category External Publication.
FEIEA (Federation of European Internal Communication Associations) 2012: Winner of Best Front Cover, second place for Best Photograph and Illustration.
